Our Mission

The HushCush is a social venture founded by Jana Howard.

I am a mother to 3 children with plenty of breastfeeding experience. After struggling with breastfeeding myself, I feel very determent about encouraging and supporting women to breastfeed with confidence. I also feel very passionate about improving breastfeeding rates in the UK and enabling women to breastfeed comfortably for as long as they wish!

Presently only 81 percent of new mothers start off breast-feeding their newborns. However, when their babies are 6 weeks old only 36 percent are still breastfeeding, despite their best intentions and all the evidence that 'breast is best' for their baby. This means that the UK has some worst breastfeeding rates in the world. So why do so few continue breastfeeding? Breastfeeding may be natural thing, but that doesn't mean it comes naturally... Women have been breastfeeding their babies from beginning of time. That doesn't mean, however, that it's something that just happens on its own. After all, you've never breastfed before, and your newborn has never eaten before, from a breast or otherwise. Nursing can be tough in the beginning. New mums may experience pain and discomfort, problems getting a baby to latch on properly (resulting in cracked nipples) or the demands of establishing breastfeeding can all hinder breastfeeding.

By recognising all the benefits that breastfeeding has to offer and the challenges that women have to face, HushCush was created to meet all the women needs to make nursing a wonderful experience for the mother and the baby.


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