Our values


Bliss was founded in 1979 by a group of concerned parents who discovered that no hospital had all the equipment it needed to safely care for premature and sick babies. 

Determined to do something, these volunteers formed a charity to give vulnerable babies the care they deserve. Almost 40 years later Bliss has grown into the UK’s leading charity for babies born premature or sick.

Bliss champions the right for every baby born premature or sick to receive the best care. They achieve this by empowering families, influencing policy and practice, and enabling life-changing research. 

What Bliss do to help

Premature and sick babies deserve the best chance of survival and quality of life. They aim to make this a reality by:

  • Supporting parents of babies born premature or sick to be as involved as possible in care and decision-making for their babies.
  • Supporting neonatal professionals to deliver high quality baby-centred care and involve parents actively in their babies' care.
  • Placing premature and sick babies' voices at the heart of decision-making to ensure that their best interests are always put first.
  • Supporting research that can tangibly improve outcomes for babies born premature or sick.

What HushCush does to help

From every sale we make, we give 10% to this amazing charity. 

To find out more about Bliss please visit www.bliss.org.uk

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